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Job Category:

PR, Consulting, Marketing

Pay: TBD


Overview

Every great idea begins with a problem. Ours began with a struggle to get what our bodies wanted, when we wanted it. We’ve been fortunate that life has taken us many places; remote descents in the backcountry, last-minute goals on the pitch, dusty roads in rural Africa, and boardrooms around the world, but access to hydration and healthy nutrition has always been a challenge. That’s why we banded together to create LifeFuels, to give our bodies what they need via great-tasting, personalized functional beverages, without compromising our lifestyles. The journey hasn’t been easy (electronics and water aren’t always the best of friends), but through vigorously detailed engineering and meticulous attention to design, we’ve built a product we truly love. We’re thrilled for you to join us on this adventure, and to welcome you to the LifeFuels family.

What you’ll do:

LifeFuels is looking for a Public Relations Consultant to develop PR campaigns and strategies with an emphasis on securing new coverage, creating buz, and building our affiliate network. You’ll be part of a small but agile team and will be instrumental in bringing LifeFuels vision to life and establishing LifeFuels as a thought leader in the BevTech space.

  • Develop, execute, and manage the public relations (PR) strategies, programs, and campaigns at LifeFuels
  • Lead relationship with our media agency and coordinate action items
  • Manage media relationships, prepare outreach materials, write pitches and press releases, and secure coverage
  • Manage agencies, vendors, and other third-party affiliate relationships
  • Partner with cross-functional teams to coordinate multiple outreach efforts and campaign launches
  • Work with social media team to execute a robust influencer and earned media strategy
  • Search for and apply for industry awards and speaking opportunities
  • Analyze campaign performance and media coverage for company-wide reporting and increased awareness

Requirements

About you:

  • 5-10 years of experience in public relations with at least 3 years working with e-commerce driven brands
  • Experience in CPG, specifically in beverage, sports/fitness, or technology industries
  • Have close media contacts at top-tier publications and online outlets
  • Proven track record of executing successful PR campaigns
  • Experience working on effective PR and brand initiatives from ideation through execution
  • Superior written and verbal communication skills with a high attention to detail
  • Enthusiastic about creative, multi-channel storytelling
  • 100% target-oriented and resourceful, with a positive, flexible mindset
  • Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities
  • Willingness to occasionally work outside of normal business hours

Company – LifeFuels

Website – https://www.lifefuels.com/

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