Multi-Channel Content Marketing

PandaTree offers online Spanish and Chinese lessons designed to get kids to love language learning. We offer live, one-on-one lessons through our proprietary PandaTree Live! video platform, with friendly, expert tutors and a unique standards-based curriculum we’ve developed. Our program is designed for children ages 2-17 and we’re based in California.

We are seeking an exceptional, self-motivated marketer to help us grow our company by developing engaging multi-channel content that appeals to parents. Your well-rounded skill set will include experience in creating social media posts, writing and editing blogs, and developing videos.

This is a fully remote (within the United States) contract position offering approximately 7 to 10 hours per week.

Responsibilities:

• Develop creative ideas for marketing campaigns, leveraging input from the team; manage the marketing calendar.
• Create and/or manage the creation of marketing content including: blogs, social media posts, videos and emails.
• Quarterback and organize the work of blog writers and video editors, effectively giving direction and setting a high-quality bar.
• Track effectiveness of customer acquisition and activation efforts.

Skills:

• Ability to understand needs of our customer (parents) to shape our marketing efforts.
• Excellent writing and editing (Marketing writing + expert grammar and punctuation. We’re an education company.)
• Multi-channel marketing: develop and and post campaigns to FaceBook, IG, Twitter, our blog, YouTube, MailChimp etc.
• Visual design: creating attractive visual ads via Canva or Photoshop.
• Video editing: doing light video editing as needed.

Education and experience:

• Undergraduate or graduate (preferred) degree. Course work that required extensive English writing.
• At least 3 years of online marketing experience.
• An understanding of foreign language learning in children.
• Prior success driving customer acquisition with a target audience of parents.
• Expertise in multiple marketing channels, especially social.
• Experienced user of: Word, Excel, PowerPoint, email (MailChimp), Facebook (Power Editor), Twitter, Instagram, SurveyMonkey, graphic design tools (such as Adobe PS, Canva), video editing tools.

Personal qualifications:

• Passionate about children’s education and foreign language learning.
• Proficient in a second language and culture (Spanish, Mandarin Chinese preferred.)
• Self-starter and initiative-taker with creative ideas.
• Extremely empathetic and customer focused.
• Able to thrive in a small, fast-moving start-up environment.
• Fun, positive, open-minded attitude.
• Highest level of personal integrity and trustworthiness.
• Excellent references.

Benefits

Salary:

• $20-$25 dollars per hour depending on experience

Benefits:

• Work hours flexible
• An opportunity to join a small, fun, mission-driven company with experienced senior leaders.

Hours and location:

• Part-time contractor, approximately 7-10 hours per week.
• Remote (within the US.)