Follow Up Boss has big growth goals and a long list of great marketing ideas to help us hit them. We’re looking for a marketing generalist who can work across channels to execute on the ideas we have, bring new ones to the table, and ultimately increase lead volume by testing more things, faster.
Practically speaking, that means:
- Creating (or leading the creation of, depending on your skill set) marketing assets like videos, blog posts, emails, web pages and sales decks
- Building, launching and testing marketing campaigns in a variety of channels, including but not limited to email, search, social, video, display, podcasts and direct mail
- Identifying new audience segments and targeting opportunities
- Building our marketing technology stack and analytics/attribution capabilities
- Actively participating in social media communities
- Supporting partner marketing and events
What does success look like? Glad you asked. The KPI for this role is free trial/inbound lead growth. Early on, we’ll focus more on milestone goals like key projects delivered, number of experiments attempted, etc. and then transition to a blend of quantitative (leads/trials) and qualitative goals (projects/milestones).
This role is perfect for someone who’s got some marketing experience under their belt, is committed to a marketing career and who’s ready to take more ownership over campaigns and results.
2-4 years of full-time professional marketing experience in SaaS, consumer internet or a similar field
Hands-on experience with at least two elements of a modern marketing technology stack (marketing automation, CRM, email platforms, CDP, analytics platforms, etc)
Hands-on experience actively managing acquisition campaigns in at least two digital marketing channels (email, search, social, video, display, etc), with the results to show it
Polished and efficient writing and editing skills: Ready to jump in and edit our blog, write copy for email, web, etc., and engage freelancers for larger content projects
Basic graphic design and video editing skills; able to complete minor design and video production work independently with tools like Canva and iMovie and effectively manage freelance design/video professionals on larger projects
Strong social media marketing skills and ability/willingness to directly engage with the FUB community on social media
Understanding of content marketing funnels and how to optimize them for traffic generation and conversions
Experience managing online events (e.g. webinars) and offline events (e.g. trade shows) is a big plus
Working knowledge of HTML/CSS, modern CMS (WordPress or Webflow) and Adobe Creative Suite preferred, but not required
Flexible mindset, bias toward action, desire to learn and adapt
Desire to work remotely long-term
Company – Follow Up Boss